Cheat-Seeking Missles

Friday, April 11, 2008

Great Moments In Branding

We've been doing some water district research here at the shop and came across what I'm sure it's a fine, public-spirited agency ... but there's no doubt it's one that's a bit clueless about branding.

Their name: The Anderson-Cottonwood Irrigation District.

Their url: www.acidwater.org

Yum. Pour me a glass!

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