Cheat-Seeking Missles

Friday, December 22, 2006

Felony Prosecutorial Tackiness

A lot of people have been following the Duke rape case closer and more emotionally than I, but few of them have over 30 years of public relations experience.

And here's the long and short of it from a PR guru perspective: You'd be hard pressed to find a better day to bury a story than the Friday before a Monday Christmas.

A case like this should be above the tacky dirty tricks of the media relations, and Durham District Attorney Mike Nifong has shown once again that he most definitely is not above those dirty tricks.

What Nifong has (hopefully) learned from today's events is that no tricks, no matter how tried and true, help when your incompetence has created a case this big.

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