Bad News Still Sells
Ms. Crow, meet Mr. Bush. I think you have some shared interests.
"When we [Crow and Lance Armstrong] were rumored to have split, and when our publicists called these magazines to say we haven't split, the magazines were all so disappointed because that's really what's selling, rooting for a couple and then they split," she said. "That's what sells the magazines.
"Why can't we just report things the way they are or see things for the good in them? ... It's an insidious energy." (source)