Cheat-Seeking Missles

Wednesday, June 22, 2005

The Truth About "The Truth About Hillary"

To mute a bit the deafening buzz you're hearing about Edward Klein's new book, The Truth About Hillary, keep this in mind:
Amazon.com (AMZN: news, chart, profile) notes online that customers who bought the Klein book also bought" "Unfit for Command: Swift Boat Veterans Speak Out against John Kerry," "Men in Black: How the Supreme Court Is Destroying America" and "How to Talk to a Liberal (If You Must): The World According to Ann Coulter" by Ann Coulter, and so on. (h/t MarketWatch via Media Bistro)
People read criticisms of people they're critical of, and puff pieces on people they feel positive about. The book will outrage those who dislike Hillary and not sway a single Clinton devotee, because they won't read it. Its only impact as a decision-changer will be on those in the middle, and they won't care enough to read it. So the buzz is all that matters.