The Grey Lady's reporting may stink, its layoffs may indicate something's rotting somewhere, but that doesn't mean the NYT is becoming irrelevant:
NY Times Names Perfume Critic
NEW YORK - The New York Times has restaurant, play and movie critics. Now, there’s a critic to help readers navigate the fragrant world of perfume.
Chandler Burr, a magazine writer and author, will debut in the Aug. 27 issue of the newspaper’s style magazine. If Burr follows in the tradition of other opinionated Times critics, perfume makers beware: scents had better be up to snuff.
The column, “Scent Strip,” will use the four-star system employed by the paper’s food critic. (source)