Dinosaurs Alive And Kicking In Blogosphere
That fact becomes clear when you look at the sources for the most cutting-edge new media. Memeorandum qualifies in that regard, with its running, nonpartisan log of the news of the day, drawn from the blogosphere, the printosphere and the real atmosphere (the broadcast media).
The site just posted its top 100 news sources; here are the top ten.
|1||New York Times|
|6||The Atlantic Online|
|10||CNN Political Ticker|
Seventy percent of the top ten are old line media, with only The Politico, Think Progress and The Corner qualifying as new media. New media become more pronounced in the second ten, representing 60 percent of that grouping:
|11||Los Angeles Times|
|12||The Huffington Post|
|13||Crooks and Liars|
|17||Talking Points Memo|
The MSM are struggling, but they're obviously continuing to perform a needed function no one has figured out how to usurp. To succeed they must first overcome their bias and become Everyman's media; only then will they be able to figure out a way to stay profitable in the face of a finely tuned and efficient new media.
Can they do it? Sometimes. Look what the LA Times is doing to use new media to stay ahead of the blogosphere in its fire coverage.