Hugh on Hugh's New Book
Hugh reports that his new book, Blog, is breaking through the 200's on Amazon, even though it's still nearly three weeks before it hits the streets.
Now that he's talking about it (here), I'll share with you what he said about the book a couple weeks back when he spoke to the Orange County chapter of the Public Relations Society of America on the subject of blogging and laid down a plug or two for Blog.
Given the audience, he spoke a lot about the applicability of blogs to PR, and when you think of it, that's all we've been doing for the last year -- using blogs to communicate, to influence opinion, to inform. You can count on the book to detail the history of the emergence of the blogsophere with detailed analysis of the Trent Lott, Swiftboats and Rathergate stories -- and since his talk was no doubt a much abbreviated version of the book, the detail will be magnificent.
Hugh spoke at length about how bloggers become believable (by earning it on an individual basis) and countered this with how MSM have become believable (by riding a wave that's been rolling for 100 years or more). He relayed the self-correcting mechanisms of blogs and contrasted them to the late, grudging and often nonexistent correcting mechanisms of MSM.
The book will be, in short, a true believer's apologetic about the blogsophere.
What will be interesting and different to most of us political wonk bloggers will be the amount of thought Hugh has put into positing the potential of blogs for sales and marketing. For example, if it were your job to make Pampers continue to outsell Huggies, wouldn't you create "momblog" as a communications tool? Of course. It's not altogether too different from starting a blog called ... say, Kerryspot ... to influence an election.
In the Q&A, we enjoyed a discussion about blogs as a replacement for daily media, complete with reporting, opinion and advertising. An example is LBReport, a one-man show that serves as a daily paper in Long Beach CA. While still a web site, not a blog, it looks and acts more like a reported blog every day. Around the audience, people knew of several other "small city dailies" of the blogosphere. The cost of entry into the media just dropped considerably, since printing presses and newsprint are no longer mandatory.
Hmmm ... I've always wanted my own newspaper....
Hugh's book will inspire thinking like that, so place your order now, or plan to keep the doors of your (blogging) perception closed.
Now that he's talking about it (here), I'll share with you what he said about the book a couple weeks back when he spoke to the Orange County chapter of the Public Relations Society of America on the subject of blogging and laid down a plug or two for Blog.
Given the audience, he spoke a lot about the applicability of blogs to PR, and when you think of it, that's all we've been doing for the last year -- using blogs to communicate, to influence opinion, to inform. You can count on the book to detail the history of the emergence of the blogsophere with detailed analysis of the Trent Lott, Swiftboats and Rathergate stories -- and since his talk was no doubt a much abbreviated version of the book, the detail will be magnificent.
Hugh spoke at length about how bloggers become believable (by earning it on an individual basis) and countered this with how MSM have become believable (by riding a wave that's been rolling for 100 years or more). He relayed the self-correcting mechanisms of blogs and contrasted them to the late, grudging and often nonexistent correcting mechanisms of MSM.
The book will be, in short, a true believer's apologetic about the blogsophere.
What will be interesting and different to most of us political wonk bloggers will be the amount of thought Hugh has put into positing the potential of blogs for sales and marketing. For example, if it were your job to make Pampers continue to outsell Huggies, wouldn't you create "momblog" as a communications tool? Of course. It's not altogether too different from starting a blog called ... say, Kerryspot ... to influence an election.
In the Q&A, we enjoyed a discussion about blogs as a replacement for daily media, complete with reporting, opinion and advertising. An example is LBReport, a one-man show that serves as a daily paper in Long Beach CA. While still a web site, not a blog, it looks and acts more like a reported blog every day. Around the audience, people knew of several other "small city dailies" of the blogosphere. The cost of entry into the media just dropped considerably, since printing presses and newsprint are no longer mandatory.
Hmmm ... I've always wanted my own newspaper....
Hugh's book will inspire thinking like that, so place your order now, or plan to keep the doors of your (blogging) perception closed.
posted by Laer at 5:17 PM
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