After spending most of the day drafting key messages for a client, I took a news break
and found some pretty good key messages. Too bad; they're from Ayman Zawahiri of Al Qaeda:
"[The U.S. military prison in Guantanamo Bay, Cuba] explains the truth about reforms and democracy that America alleges it wants to impose in our countries."
"Reform is based on American detention camps like Bagram, Kandahar, Guantanamo and Abu Ghraib; it will be based on cluster bombs and imposition of people like Karzai and Allawi."
They don't play with me, but they probably will play quite well with Zawahiri's audience. But like all propaganda, it will not be able to stand the test of time. As reform takes hold in Iraq, and images of freedom replace the overhyped Abu Ghraib images, and peace replaces troops, the appeal of these messages and the people behind them will fade.